
A story is 22 times more memorable than facts alone, which is good because this is my story and I want you to remember it.
That’s because, the story of how I went from being a miserable, failing landlord to a happy and successful one, is the story of ForTheLandlords.com. I built this business to ensure I’m a happy Landlord, and you can be to.
If you are a Landlord already, you might be like I was. It was hard work, the riches were always at the end of the rainbow and the ‘Hassle Hand-Grenade’ regularly exploded in my face. If you aren’t a Landlord yet, heed this warning.
I want you to understand that the ‘normal’ things a Landlord and letting agency do aren’t enough; you must do things differently. 95% of Landlords don’t have an accurate business plan with measurable or realistic goals. In effect they buy a few houses and ‘wing it’.
Professionals have plans. We’ll give you one.
My story is full of lessons learnt, and those lessons became the business plan we are famous for today. Let me show you each and every thing I needed to consider, deal with, fix, plan, measure, manage and pay attention to be happy and successful Landlord.
Want me to teach you my tried and tested process? Start here, you are moments away from holding your own version of the Business plan in your hands


We All Need Help
I founded this business back in 2010, at the point where I had grown my own portfolio to over 100 buy-to-let properties. Since the early days of it being just me sat around my kitchen table, we’ve grown to a team of experts spread over the UK. But back then it was chaos amplified 100 X
Honestly, I am not a very good letting agent. I’m not even very good at being a Landlord! I muddled through but I’m not trained in this, and I didn’t have (or didn’t want to spend) the time. It wasn’t just the normal ‘Letting Agent Stuff’ that was a hassle, it was everything! I was involved in maintenance. I was pushing my agents to reduce voids. I was involved in checking compliance and licencing matters (without the knowledge needed to be safe). I was spending ages managing mortgages. I could not find a trusted conveyancing solicitor. The list went on and on and on, and it included a LOT more than a ‘normal’ letting agent could help with.

All these hassles were, costing me money and time, creating liabilities, making me unhappy, and stopping me growing. Slowly, as I found the answers I realised – there are no new problems. Every ‘Problem’ I was experiencing had an expert somewhere who was so much more competent at the ‘doing’ that they actually saved me money overall – reducing my hassle and getting my time back was just a bonus!
I set about developing the BTL Business Plan, making sure it included all the ‘other’ stuff, not just ‘Lettings. The plan is adaptable and easy to customise to a Landlords individual strategy and circumstances. It’s also easy to understand and implement, if you have 0-5 properties or 50+, it meets you where you’re at and give you what you need to move forward.
After the plan, I built the ‘ForTheLandlords.com’ team to deliver that plan, yep they needed to fix leaky taps and collect rent but they also had to take care of the majority of what I thought of as ‘Hassle’ too. ForTheLandlords.com HAD to be different for me to be happy.

To hear my story in full, and see how my team can help you too, start your BTL Business plan today, and start to get the advice and help you need to be happy and successful, with more money, less hassle and all your time back.
Getting The Right Help

Without experts around me, I had to learn the hard way and it took a long time, but by getting the right help and advice, and by hiring an excellent team we turned the ship around and I got what I wanted.
The process of ‘fixing’ my problems gave me a list of exactly what I need a company to do for a landlord to support their success and happiness.
We built that list of needs into the BTL business plan.
First it was for this Landlords, me, now it is ForTheLandlords.com, for you. We are lucky to have this team of BTL experts on our side.
Start your journey here:

Jesse Fossey Taylor, Landlord & Founder of ForTheLandlords.com